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Purchase Smarter.
The all-in-one pharmacy purchasing platform. Make quick, informed decisions with real-time brand and generic budgets derived from your pharmacy's data — plus AthenaPM, the AI that never takes a day off.
Solving the biggest issues in pharmacy
Get the best price on drugs in less time while keeping you compliant — all in one platform.
Compliance Counseling
Wholesaler compliance comes easier with handy adjustable budgets and real-time analysis. Our experts go further to make the most of your data, reduce leakage, and protect your wholesaler compliance.
Stop guessing nowAthenaPM A.I.
AthenaPM is our artificial intelligence purchasing assistant designed to provide transparency to meet your pharmacy's demand. Count on AthenaPM to do the heavy lifting — millions of calculations for smart, real-time purchasing decisions. AthenaPM never takes a day off.
Meet AthenaPMEasy Marketplace Shopping
Get the benefits of membership to the all-in-one purchasing platform designed to simplify shopping and ordering across wholesaler catalogs. Access Pharmacy Marketplace with no cost and no commitment.
Get a TourPharmacy Purchasing Equivalency Index™
Finally, true apples-to-apples drug pricing. Our proprietary index compares only truly equivalent products, automatically adjusting for package size and unit quantity — so you see the real cost differences that matter to your bottom line.
Stop Getting Paid Below Your Cost
PBM appeal laws exist — but most pharmacies don't have the workflow or time to execute them. Our PBM Appeals Tool helps you organize, submit, and track appeals with verified invoice proof.
Trusted by pharmacy owners
across the country
“Loving this already. Thank you for all your hard work on this!”
“The only way I don't make money with this is if I don't use it. This is a no brainer. If you wouldn't have given me a demo, I could have figured it out by just playing with it.”
“Wow! Thanks so much for getting me involved in Pharmacy Marketplace! Great prices!!!”
“Pharmacy Marketplace has been incredibly helpful to our pharmacy. Whether it be access to multiple vendor generic catalogs or the user friendly website — Pharmacy Marketplace will continue to be used in our store.”
“We value the empowerment that Marketplace gives its customers to create a better product. We know that if Pharmacy Marketplace succeeds, we succeed.”
“Pharmacy Marketplace has been a lifesaver for accessing medications in limited supply, maximizing reimbursement opportunities, and assisting with maintaining primary wholesaler GCR compliance for maximum rebate potential.”
Common questions about Pharmacy Marketplace
What is Pharmacy Marketplace?+
Pharmacy Marketplace is the all-in-one pharmacy purchasing platform for independent pharmacies. It provides real-time brand and generic budgets, AI-powered purchasing automation via AthenaPM, wholesaler compliance tools, and PBM appeal management — all in one platform. Over 1,100 pharmacies across 50 states use it to make smarter purchasing decisions.
How much does Pharmacy Marketplace cost?+
Pharmacy Marketplace is free to join with no commitment. Members get access to the marketplace, wholesaler catalogs, and purchasing intelligence at no cost. Premium features like AthenaPM AI and compliance counseling are available through paid subscription tiers.
What is the Pharmacy Purchasing Equivalency Index™?+
The Pharmacy Purchasing Equivalency Index™ (PPEI) is our proprietary technology that goes beyond traditional generic code indexes. Unlike generic codes that lump non-equivalent products together (creams, ointments, eye drops), PPEI compares only truly equivalent products within the same purchasing equivalency family, automatically adjusting for package size and unit quantity. It runs millions of calculations daily across 10+ wholesaler catalogs.
How does AthenaPM AI work?+
AthenaPM is Pharmacy Marketplace's artificial intelligence purchasing assistant. It analyzes your pharmacy's dispensing history, reviews primary wholesaler catalogs for cheaper equivalents, applies estimated rebates for true cost calculation, and identifies NDCs available at better prices across wholesalers. AthenaPM runs millions of calculations for smart, real-time purchasing decisions — like adding another pharmacist to your team that never takes a day off.
What wholesalers does Pharmacy Marketplace support?+
Pharmacy Marketplace integrates with 13 wholesalers including McKesson, Cardinal Health, TopRx, Capital Drug, BluPax Pharma, Bloodworth, KeySource, Auburn, IPC, Quest Pharmaceuticals, Kinray, Masters, and RxSupply. New wholesaler integrations are added regularly.