Why Independent Pharmacies Should Own Flu Season

Not long ago, many community pharmacies hesitated to jump into vaccination programs. The concern of “stepping on doctors’ toes” and uncertainty about patient response held pharmacies back.

But times have changed. Post–COVID-19, pharmacies are now recognized as essential providers in public health. Each fall, nearly 250 million Americans are ready to get their flu shot—and pharmacies have the advantage of convenience and accessibility.

Why should patients wait two weeks for a doctor’s appointment when they’re already in your store every month? This shift creates an opportunity for independents to lead.

Here’s how to build a winning flu campaign this year.

1. Diversify Your Vaccine Sourcing

Smart sourcing is the foundation of a strong flu program.

• Research available vaccine options (including high-dose qualifications).

• Pre-book most of your doses with your strongest partner.

• Diversify sourcing to avoid supply chain hiccups.

• Consider distributors like TopRx and BluPax, who offer supplemental vaccine options throughout the season.

Review their NDC availability to ensure coverage well beyond the initial rush.

2. Communicate Consistently with Patients

Your flu program only works if patients know about it.

Ask yourself:

• Do patients know you offer flu shots?

• Am I promoting convenience (“get vaccinated while picking up your prescriptions”)?

• Do I have clear in-store signage and digital reminders?

• Am I using IVR, website updates, text outreach, and social posts to spread the word?

• Have I trained staff to ask, “Would you like to get your flu shot today?”

3. Address Vaccine Hesitancy

About 30% of patients remain unsure about flu shots. Education is key.

• Train your staff to respond confidently to common questions.

• Share facts and reassurance—never pressure.

• Emphasize flu prevention as a way to protect families, workplaces, and the community.

4. Expand Beyond Your Four Walls

Don’t limit yourself to walk-ins. Proactive outreach sets you apart:

• Businesses: Offer on-site clinics or voucher programs.

• Churches: Support congregations and mission trip needs.

• Schools, senior centers, nursing homes, community groups: Excellent partners for flu prevention programs.

5. Position Yourself as the Local Expert

Pharmacists are among the most trusted healthcare professionals. Leverage that reputation.

• Write an article for the local paper.

• Speak at Rotary Club, Chamber of Commerce, or school board meetings.

• Offer a quick radio or TV segment on flu prevention.

• Engage with local councils to position your pharmacy as the prevention hub.

The Payoff: Healthier Patients, Healthier Bottom Line

A strong flu campaign can add $10,000–$40,000 in additional revenue while cementing your reputation as a trusted healthcare provider.

Doctors are no longer threatened by pharmacy vaccination programs—many welcome the support. Now is the time to embrace your role as a vaccination leader in your community.

This flu season, step up, stand out, and protect your patients.

Ready to stock up? TopRx and BluPax are here to support your flu season needs. Explore their vaccine options and NDC availability to keep your shelves ready and your patients protected.