As Rite Aid shutters hundreds of locations across the country, independent pharmacy owners are facing a rare — and time-sensitive — opportunity. With national chains pulling back, local operators are uniquely positioned to win over displaced patients in their own neighborhoods.
But there’s a catch: most independents don’t have the digital marketing firepower to capitalize on the moment.
That’s where Dispense Marketing comes in.
Independent pharmacies have always relied on word-of-mouth. But in 2025, being the best-kept secret in town isn’t a compliment — it’s a liability. Patients searching for a new pharmacy aren’t asking friends; they’re typing “pharmacy near me” into Google.
If you’re not there, you’re invisible.
Dispense Marketing uses advanced geo-targeting tools to ensure your pharmacy shows up first when people in your zip code go looking — especially when a nearby Rite Aid shuts its doors. From Facebook ads tailored to a five-mile radius, to SEO strategies that rank your site above big-box competitors, we help you reach the patients already searching for what you offer.
When a chain closes, patients don’t wait long to find a replacement. The pharmacy that engages them first wins their business — and likely keeps it for years. Our campaigns are designed to help independents:
Target former Rite Aid patients within a 5–10 mile radius
Capture local search traffic from closed or redirected listings
Build immediate brand visibility with pharmacy-specific creative
Convert leads fast with click-to-call ads and high-converting landing pages
We’re not a generic marketing agency. We work exclusively with independent pharmacies, so we understand your challenges — and how to solve them.
Here’s what you get when you partner with Dispense Marketing:
Marketing Funnels for Patient Acquisition
Automated Review Generation to Build Trust
Targeted Refill & Delivery Campaigns
White-Label Dashboards for Group Chains
Community Engagement Tools that Drive Loyalty
Big chains may have deep pockets, but they don’t have your local trust — or our playbook. With the right digital tools and a locally focused strategy, your pharmacy can become the go-to for patients looking for a new home.
Learn more: dispensemarketing.com/pricing
Ready to take over your zip code? Let’s talk.